Church of the Customer Blog
« Advertising on citizen marketing | Main | McDonald's citizen marketing: McGriddle fan fiction »
April 15, 2006
Advertising on citizen marketing
It's bound to happen: As citizen marketing grows in reach and influence, companies will find it an irresistible outlet for advertising.
The Center for Media Research says companies in 2005 spent about $20 million advertising on citizen marketing (nay, user-generated media). The center projects that amount will grow at a compound rate of 106% per year, reaching $757 million by 2010.
Technology companies were the biggest spenders, followed by the auto industry and then, interestingly, media companies.
Big media advertising on niche-oriented citizen media... ironic but indicative of the quickening bottom-up evolution.
(Via Buzzmachine)
Other blogs that reference Advertising on citizen marketing:
