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April 20, 2006
More marketing money for blogs, RSS
Devoting marketing resources to blogs, RSS and social networks is most popular among consumer products and media/communications companies, and the least attractive to financial services firms
That's according to the 2006 Interactive Marketing & Media Fact Pack report (PDF) from AdAge. Also worth noting: in 2006, 40% of marketers surveyed say they'll "definitely" spend money on adding RSS feeds. Only 10% say they'll spend money on product placement in video games.
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