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April 27, 2006
Current TV's viewer-created ads
If American public television is "supported by viewers like you," Current TV's content is "created by viewers like you." And that goes for the commercials, too.
Current is encouraging its viewers to become citizen marketers by creating and uploading V-CAMs, or viewer-created ad messages. Toyota, L'Oreal and Sony have signed up to have their commercials created by viewers.
Then, web site visitors vote on, or "greenlight" commercials they like. Naturally, they are encouraged to comment on them as well. Viewers whose commercials make it to the air pocket $1,000 and a sweet resume builder.
If the advertiser likes the results and wants to air it in other media, the erstwhile citizen marketer could earn $5,000 to $50,000. Now that's engagement. Brilliant, brilliant, brilliant!
Below is a sample V-CAM:
(RSS users click here)
Hey Comcast: Current represents a bold new future of television. Add it already!
UPDATE: Alex from Current writes in the comments that Comcast is adding Current to its lineup on June 1.
Other blogs that reference Current TV's viewer-created ads:
» Current TV: Create YOUR TV Ad! from Customer Listening Blog
Jackie Huba from Church of the Cutomer (again :) ) made me aware of Current TV : Current is encouraging its viewers to become citizen marketers by creating and uploading V-Cams, or viewer-created ad messages. Toyota, L'Oreal and Sony have [Read More]
» Current TV VCAM (Viewer Created Advertising Message) from the Web Chef's e-Bytes
Jackie Huba at the Church of the Customer Blog reports on Current TV's new V-Cams (viewer created ad messages). Sony, L'Oreal and Toyota have signed up to allow the creation of new campaigns. Current TV reports that if a V-CAM [Read More]
» Current TV VCAM (Viewer Created Advertising Message) from the Web Chef's e-Bytes
Jackie Huba at the Church of the Customer Blog reports on Current TV's new V-Cams (viewer created ad messages). Sony, L'Oreal and Toyota have signed up to allow the creation of new campaigns. Current TV reports that if a V-CAM [Read More]
Ben and Jackie,
Thanks for the post! I wanted to note that Comcast has just added Current TV to their nationwide digital tier. As of June 1, we'll be available on Comcast channel 107, and we'll still be carried via DirecTV (channel 366) and Time Warner.
Alex Dolan
Current TV
Cool! Thanks Alex.
