Church of the Customer Blog

April 26, 2006

15SecondClips

American Express contest asks you to a create 15-second video of your life. The best wins $15,000 and a trip to NYC. Interested to see how many card sign-ups the company gets from this promotion. That's the objective, right?

(tags: citizen_marketers citizen_marketing Advertising)
JetBlue Airways Taps Mr. Youth for Promo Stunts

JetBlue's new marketing programs include mobile video studios to record testimonials and student ambassadors at colleges.

(tags: word_of_mouth)
YouTube partnering with Weinstein Co.

"YouTube is partnering with the Weinstein Co. to feature the first eight minutes of the thriller "Lucky Number Slevin" on its video-sharing site. The collaboration marks the first time a studio has given the opening segment of one of its films to YouTube.

(tags: YouTube social_media word_of_mouth)

Posted by Ben McConnell on April 26, 2006 | Permalink

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