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April 02, 2006
Part 2 of the Joe, Jackie & Pete Show
Check out Part 2 of the conversation I had with Joe Jaffe and Pete Blackshaw about consumer-generated media/consumer-generated content/citizen marketing on the Across the Sound podcast. We discuss how social media is changing the landscape for marketers, examples of this new media/content and what marketers should do to embrace the people who are creating this stuff.
Part 1 of the podcast is here.
Also, Karl Long reports on how the Chevy Tahoe Apprentice campaign, that we talk about in the podcast, is really bringing out the SUV-haters.
Technorati tags: citizen_marketing consumer_generated_media, consumer_generated_content
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