Church of the Customer Blog
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May 30, 2006
links for 2006-05-30
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As of May 20, nearly 43 percent of all video searching was done through YouTube. MySpace Videos is second with 24.2 percent of the video search traffic, Yahoo Video Search third with 9.58 percent and MSN Video Search fourth at 9.21 percent. Google Video,
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Novell, Motorola and DuPont are all either launching blogs and/or word-of-mouth marketing campaigns this year. Yes, Virginia, social media works in the B2B space, too : )
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Forrester study of interactive marketers says 13% will use blogs or social networks and 49% have no plans to do so in the next year. Instead marketers will use tried-and-true online channels like search and e-mail marketing.
Other blogs that reference links for 2006-05-30:
» 49% won't use blogs in the next year, according to Forrester Research from BlogWrite for CEOs
In a survey of 259 interactive marketers, Forrester Research found that 49% say they have no plans to use blogs in the next year. Why? Because email and search engine marketing are working fine. And because they don't have the [Read More]
Let this be a reminder to all of us to keep our eyes on the latest trends and techniques, see whether and how those could be put to use in promoting or improving our own business, but resist getting caught up in the hype about the coolest new tool when something tried and true works just fine.
