Church of the Customer Blog

May 17, 2006

links for 2006-05-17

• Carmakers woo youth with Web videos
  Car manufacturers are trying to engage potential customers with entertaining videos they create as well as having people create videos around their products.
  (tags: CGM citizen_marketers consumer_generated_media citizen_marketing word_of_mouth Social_media)
• Word of Mouth Begins With Consumer Affairs
  Pete Blackshaw wants to know why if the hot new thing in marketing is to engage in conversations with customers, then why are marketing organizations ignoring theri call centers?
  (tags: word_of_mouth consumer_affairs call_center)

Posted by Ben McConnell on May 17, 2006 | Permalink

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COMMENTS

Hi! You may be interested in my recent grossery shop at the leading supermarket Chain in Chile. It was a new way of packing (in Chile that thing are made for young kids as a part-time job) that change my perspective of consumer experience. Best regards!!

Posted by: Juan Pablo Tapia at May 17, 2006 6:59:04 PM

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