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May 05, 2006
NPR's podcasting future
NPR listeners are downloading about 2 million podcasts a week of shows that it or NPR member stations air terrestrially (or via podcast-only).
With the effort already "well into the black" financially, the next phase is a web 2.0-like community.
"That's our dream," is how NPR's Eric Nuzum described it in a chat we had the other day. Having led the broadcaster's effort to launch the podcasting program, Nuzum says the new vision is to create listener communities who would congregate on the site because of the 304 podcasts the broadcaster offers.
At 2 million podcast downloads per week and growing, a fan congregation launched around them could be pretty substantial.
Other blogs that reference NPR's podcasting future:
» Tasty Links - 2006/05/07 from Student PR Blog
Another blogger, another major PR firm. David Jones of prworks.ca is heading to Fleishman Hillard. Congrats, David.
An extremely timely podcast from Edelman: Phil Gomes hosts a student PR virtual roundtable.
Church of the Customer blog on NPR going Web... [Read More]
Makes total sense. NPR has a sophisticated, wired audience. They "get" podcasts... and they dig 'em.
Time for an NPR social networking play -- a MySpace for grownups, sans a business or dating context.
It is sure true that NPR has the audience to quickly pull together an online community discussion platform. This high end discussion community could be very powerful in shaping issue debate on all the very important and top of mind topics that face our world today.
Rob Greenlee
WebTalk Radio
Melodeo Mobilcast
http://www.webtalkradio.com
http://www.mobilcast.com
