Church of the Customer Blog

June 17, 2006

What Scoble did for Microsoft, and a similar effect at IBM

Ed Brill at IBM says that Robert Scoble used his blog to influence his Microsoft co-workers, not just external audiences. Ed asks his IBM readers to do a roll call in the comments. Read them to see how a corp blog can be used in this way.

(tags: blogging blogs Robert_Scoble)
Lead Generation for the Complex Sale

Faithful reader Brian Carroll (like me, a native Minnesotan) has a new book out that's sure to help the b2b salesperson: Making it easier to generate solid sales leads. Give his book a look on Amazon.

(tags: Leads Selling Brian_Carroll)

Posted by Ben McConnell on June 17, 2006 | Permalink

TRACKBACKS

Other blogs that reference links for 2006-06-17:

COMMENTS

SHARE YOUR THOUGHTS