Church of the Customer Blog

July 24, 2006

links for 2006-07-24

• The Viral Garden: Your 24-hour guide to creating buzz with blogs
  Mack details the #1 thing big corporations can do to generate buzz on blogs. No, it's not paying bloggers. Even simpler. Pick up the phone and CALL A BLOGGER today. It's so simple but yet so novel that the phone call alone can generate some word of mouth.
  (tags: Viral_Garden Universal Mack_Collier blogs blogging)

Posted by Ben McConnell on July 24, 2006 | Permalink

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COMMENTS

Thanks Ben, I think the fact that Universal contacted Chris is what gets overlooked here. It's hard enough to get companies let bloggers contact THEM, but Universal initiated this.

And again, all this has snowballed from one 30-minute conversation with one blogger. The experiment I would love to see is have one rep from one company set aside an entire day where all they did was talk to as many bloggers as possible. I believe they would be absolutely amazed at the results.

Posted by: Mack Collier at Jul 24, 2006 7:45:22 AM

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