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July 18, 2006
links for 2006-07-18
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Last year, CBS promoted its fall television shows on Water Coolers and Prescription Bags. This year, CBS is putting ads for its shows on eggs. Yes, eggs in your grocery store. This is not a joke. John Moore has the scoop.
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Also, YouTube videos account for 60 percent of all videos watched online,
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Trevor Cook is using a campaign to apply social pressure in the PR industry to stop astroturfing. A little social pressure can go a long way.
Other blogs that reference links for 2006-07-18:
Here's another interesting link:
Finding out what customers really think is a crucial first step toward an improved CRM program. One of the ways to do that is to deploy an Enterprise Feedback management of an online survey solution.
Read how DigitalMailer Inc. is using WebSurveyor to do just that.
http://www.cfo.com/article.cfm/7108840?f=search
I agree, astroturfing is horribly offensive. Ironically, it is bloggers and our rush to post new information that have created the window of opportunity for astroturfing. Even old-media types are quick to jump on the latest PR about anything that sounds grass-roots without doing a dilligent search into the background. I think asking the PR community to stop astroturfing will be about as effective as asking politicians to stop pork-barreling and lawyers to stop chasing ambulances. Most professional, like politicians and lawyers, are honest and hardworking and will always suffer from the underhanded work of a few.
Aye, but since politicians (in Congress, at least) have a 98% incumbency rate, it seems social pressure is hardly ever effective. But with their jobs and clients on the line, I think social pressure on PR can be quite effective.
