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July 06, 2006
PayPerPost.com is so....
I realize I'm a bit late to the game on this PayPerPost.com story, which connects advertisers with bloggers who get paid to talk up their products with or without disclosing their payola relationship.
So a week later, there are three points to make about this company and its business model:
1. This company will probably die due to the strong social pressure the community of bloggers has already built up against it.
2. Until item one occurs, anyone who engages with this company or its practices will probably (and should be) outed.
3. The Federal Trade Commission prohibits "deceptive acts or practices." This company's no-disclosure-necessary policy for advertisements on behalf of companies sounds a like a deceptive act or practice. The FTC would do well to summon the company to Washington for a meeting.
Jim Nail and Pete Blackshaw have more thoughts.
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