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July 20, 2006
The 1% Rule
Welcome Guardian readers!
If you're looking for our work on identifying and describing the 1% Rule that Charles Arthur referred to in his Guardian column, our original post is here.
Charles also mentioned that Antony Mayfield looked at YouTube statistics and found an upload rate of about 0.5%. If more companies like Logitech start creating easy upload paths to YouTube for their webcam users, I imagine the 0.5% number could creep up.
Since our May post, we have collected more data and research about the 1% Rule, and it's a central theme in our forthcoming book "Citizen Marketers."
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