Church of the Customer Blog

August 01, 2006

On Advertising: A move to anarchy - Business - International Herald Tribune

The article has a round-up of ad agencies who have jumped on the citizen marketer bandwagon.

(tags: citizen_marketers citizen_marketing CGM consumer_generated_media Advertising)
The Social Customer Manifesto: Some Thoughts On Conference Marketing

Chris Carfi explains to conference sponsors the best and worst way to market to event attendees, using the recent BlogHer conference as an example.

(tags: marketing)

Posted by Ben McConnell on August 01, 2006 | Permalink

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