Church of the Customer Blog

August 11, 2006

links for 2006-08-11

• The Social Customer Manifesto: Silent Bob Speaks
  Chris Carfi deconstructs the brilliant marketing by Kevin Smith of his new movie "Clerks II." Let's just say it is very very un-Hollywood.
  (tags: Kevin_Smith Clerks_II)
• Young drive 'radical media shift'
  New study shows one out of every five 16-24 year olds has their own website or blog. Talk about user-generated content?!
  (tags: blogs citizen_marketers consumer_generated_media consumer-generated_content)
• Advertising Age - McKinsey Study Predicts Continuing Decline in TV Selling Power
  By 2010, traditional TV advertising will be one-third as effective as it was in 1990, according to new McKinsey study.
  (tags: Advertising)
• Advertising Age - Welcome to the Anti-Social Club
  "Invite-Only Online Nets Become CRM Tool for Marketers" is the subtitle. While MySpace is all the rage for marketers, closed online communities are working as a tool for customer insights and building relationships.
  (tags: CRM social_networks MySpace Communispace)

Posted by Ben McConnell on August 11, 2006 | Permalink

TRACKBACKS

Other blogs that reference links for 2006-08-11:

» MicroMarketing from walk on
Virginia at Brains on Fire has an interesting post regarding the term MicroMarketing. Virginia's point is that MicroMarketing can refer to customer outreach movements or consumer generated content (CGC). To support the rise in importance of CGC with re... [Read More]

Tracked on Aug 11, 2006 10:36:50 AM

COMMENTS

One out of every how many!?!

Posted by: Snakes on a Blog at Aug 11, 2006 5:19:15 AM

Oops, sorry. I had a typo in the second item. I've fixed it now. It should read, "out of every five 16-24 year olds has their own website or blog."

Thanks!

Posted by: Jackie Huba at Aug 11, 2006 11:16:56 AM

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