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August 03, 2006
Mentos embraces citizen marketers with contest
Fresh off its free publicity tour with Diet Coke, Mentos has unveiled its contest inviting brave souls to create their own geyser videos.
Applause for the Mentos marketing team for embracing online content creators. Smart to use YouTube for hosting the videos, too. It's a sort of guerilla social media strategy.
"Shootout at the Mentos Corral" is the best video so far.
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