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August 11, 2006
SoaP: New heights of marketing mayhem
Ok, Ok. So New Line Cinema is now deploying the usual billboards, buildings, buses and bus stops to advertise Snakes on Plane that opens next week. But the company and the movie's anxious citizen marketers have some creative marketing ideas, too.
A few of New Line's ideas:
It launched a website for fans to send customized Samuel L. Jackson voicemails (yes, the real voice of Sam Jackson) to friends to remind them to go to the movie. The site has been up for about a week and over a MILLION calls have been sent. Ben and I have received at several of those.
It partnered with CafePress.com to encourage fans to become official licensees of the movie and create their own Snakes on a Plane merchandise. So far, fans have created 1,160 SoaP designs on 23,800 products.
It organized a SoaP pub crawl in New Orleans this Saturday (flyer jpeg)
It finally invited ultimate SoaP citizen marketer Brian Finkelstein to the movie's premiere. Brian runs Snakes on a Blog.
Fans and their marketing:
In the spirit of "Rocky Horror," fans have organized parties at midnight showings, including throwing paper airplanes and rubber snakes at the screen. Here's a list of 21 participating theatres and another 66 theatres here.
Damnation, makers of some of the first SoaP t-shirts, is organizing a movie-watching party at a theater in Times Square (look in the uppper right hand corner of the site).
Outside NYC, SoaP fans can meet up to watch the movie in their city on this online forum or attend one of 40 parties sponsored by Fark.com.
UPDATE: Forgot to mention that fans are getting the Snakes on a Plane logo tattooed on their bodies.
Other blogs that reference SoaP: New heights of marketing mayhem:
» Best Movie Marketing Ever from One Louder
Snakes on a Plane
I mean, I'm not going to see it, but you definitely should. [Read More]
» Link Lovers (August 06) from Marketing Nirvāna -- by Mario Sundar
Taking a cue from my good blogger friend, Paul McEnany, Id like to start off this week with links to ten of my favorite marketing posts in recent times. Also, I just added my entire blogroll to my Technorati favorites. If you have a Technorati ... [Read More]
» Snakes on a plane from the faceless media corporation
... [Read More]
» Snakes on a Plane: The Community Ecosystem from Community Guy
SoaP is a story about much more than the fans - it's about a community ecology. [Read More]
I stand corrected—thank you for pointing out these fan-initiated directives.
Oh...and you forgot the text messaging/flash groups:
http://www.snakesonablog.com/2006/08/10/snakes-on-a-text-message/
Snakes. Airplane. These days, both are creepy.
So I know the marketing is cool and interesting and plenty fan-directed... But regardless: no, thanks.
I was in "Truman Show" Seaside, Florida this week, and while I was on the beach, a biplane flew over with a huge banner attached. What did it say? Why, "Snakes on a Plane," of course. I haven't seen that medium used for movies in a long time. Then again, I don't make it to the beach that often, either.
