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Ben McConnell

September 10, 2006

links for 2006-09-10

Brand Autopsy: The Results of Refuting versus Relishing

Coke and Mentos each launched user generated video contests after the Diet Coke & Mentos geyser buzz a while back. Can you guess which contest is getting 10 times the submissions as the other one?

(tags: Coke Mentos consumer-generated_content CGC)

Posted by Ben McConnell on September 10, 2006 | Permalink

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