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October 11, 2006
links for 2006-10-11
Laurent Flores outlines how Harley is preaching to their faithful in a new way with the web. Terrific use online video and user-generated content to ask the Harley flock to commit to the "riders creed."
Other blogs that reference links for 2006-10-11:
» Harley Davdison:bringing the brand mission to life from Where's the sausage?
Many brand visions and missions don't get past a page of Powerpoint and fail to inspire anyone. A good example of how to dramatically bring to life a vision is the film produced by Harley Davidson called Live by it, [Read More]
Two other interesting learning points from this story. First, the fantastic way this movie brings to life the Harley Davidson mission, compared to the insipid page of Powerpoint most brand teams seem to use. Second, that the brand has the authority to have such a high-level, emotional mission thanks to the uniqueness of the product itself.