Church of the Customer Blog

October 29, 2006

links for 2006-10-30

• Coca-Cola Watches the World Pass By, Decides to Join by Matt Bailey
  After dissing the Diet Coke-Mentos videos from a few months back, Coca-Cola lauches a new CGM contest asking viewers to, create and upload their own videos.
  (tags: Coke Mentos CGM User-generated_content)

Posted by Ben McConnell on October 29, 2006 | Permalink

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COMMENTS

It is about time they did it. But the thing I thing is great for them is that they got the Eepybird.com guys (Fritz Grobe and Stephen Voltz - original Mentos/Coke clip creators) to get this off the ground.

I wonder what some of the traditional agencies think seeing this company chosen by the soda giant?

Posted by: Gary Bourgeault (thealphamarketer.com) at Oct 29, 2006 11:51:04 PM

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