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October 29, 2006
Welcome to Crayonville
Without the right creative mindset, a launch party can easily become a trite and tired effort that few people beyond the agency, client or a few of their close friends bother to talk about.
But Joe Jaffe, Shel Holtz and Neville Hobson got plenty of people talking about their company launch. They created an island in Second Life that will be the virtual home of their new marketing agency, Crayon. The island is, of course, called "Crayonville."
The launch party happened last Thursday on the island when Crayon launched and announced its first two clients. I missed the party but checked out the island later that day and I ended up chatting with people who were hanging out at the island. It was an instant conversation, pretty much the goal for any new company.
Other blogs that reference Welcome to Crayonville:
» Crayon: I Hope The Magic Lasts from Mike Stopforth
Dave (and others) have been raving about Joe Jaffes new company crayon.
Crayon is a new marketing company made up of some serious talent - leading thinkers in Web 2.0 and cutting edge marketing concepts (Shel Holtz, Neville Hobso... [Read More]
So glad you swung by the island. Sorry we didn't get to connect there, but I hope we can in the near future.
I've been a big fan of your blog for a long time and to see a picture on your site I took made my day.
Looking forward to continuing the conversation.
