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November 16, 2006
Citizen Marketers book tour update
Several weeks ago we announced our "40 Talks in 40 Days" tour for "Citizen
Marketers." It's the book tour determined by readers. We now have over 20 dates in the works, stretching from Greenville, S.C., to Mountain View, Calif.
Our presentation outlines the
cultural shift underway that is fusing amateur culture with professional
marketing. In the arena of reputation management, the work of everyday people who dedicate themselves to voluntarily producing content on behalf of products, brands, companies or people using social media tools is creating new and significant forms of influence. It's affecting word of mouth and sales, and spawning new forms of democratically minded companies.
For each tour date, one of us will present a number of examples that show citizen marketers at work and how organizations have embraced, ignored or rejected them. We'll describe the four types of citizen marketers as well as our formulation of and research into the 1% Rule and what that means for companies thinking about getting into or expanding their social media strategies.
If this presentation sounds like just what your company, agency, client base, non-profit or association needs, here's the deal: Buy 200 books and cover travel. That way, everyone gets a book and you have helped get more people on board with the importance of social media. We'll go anywhere in North America (that means you, too, Canada) between February 5 and March 31, 2007. (We've had a number of inquiries from people outside North America; we haven't forgotten about you -- we're just formulating some ideas about a world tour.)
We'll publish the North American tour schedule soon, highlighting events that are open to the public (we love meeting other bloggers!). The remaining dates will go fast, so if you want to grab a spot, hurry and contact Launa Post at Launa [AT] customerevangelists.com or 724-225-8664. Dates are first come, first served.
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Greenville, SC - represent!!
BTW - I'm halfway through the book. And. It's. Fantastic.
Great job, guys.
Hey, you'ns! Hope you're coming close to Richmond!
