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December 17, 2006
A packaging compromise
When I bought a new pair of headphones the other week, I was pleasantly surprised to find how the manufacturer had taken the despised clamshell packaging and made it customer-friendly.
I could unpack my Sennheiser headphones in just a few seconds without injuring myself. No scissors or sharp knives required. Manufacturers and retailers reap the benefits of a clamshell design, while customers avoid getting blood all over mama's shag carpet.
That's packaging worth evangelizing.
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I can't believe somebody actually made a package that is easily opened! I've nearly sliced my fingers up a few times trying to open up that stuff...
A totally different experience to the one I had last week.
I bought a Logitech USB headset and microphone. It took me 30 minutes to get them out open. SOOOOO much packaging waste too.
Opening a product is one of the key touchpoints we have with brands. Logitech could not have done a worse job.
Eric, could you expand on how you could spend 30 minutes on getting a Logitech USB headset and microphone out ?
I have bought a number of various Logitech headset and microphones and never used more than 2-3 minutes on getting the stuff out, so I am interested in knowing how you could use so much more time on the same task.
I'm glad to see that some small progress is being made. I like to think that it is because some of us have been ranting about the problem in our blogs!
We can hope....
Keep up the pressure!
