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January 08, 2007
Who says ED ads are tacky?
This still from a TV ad shows a lighthouse as a very anatomically correct metaphor for the benefits of a drug that treats erectile dysfunction.
Subtle!
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I have no problem with the lighthouse ad -- hell, it's pretty much what we're talking about when we talk about ED. My problem is the timing of the ads. Let's let the kids watching sitcoms at 8 o'clock have their innocence a little longer.
Later in the evening? This is just fine.
If they had asked me to conceive of an ad, it's exactly what I would have come up with...when I was in seventh grade.
Why not just show a happy couple, and leave the juvenile imagery for the middle-school bathroom stall?
I just had ask somebody, why does every Cialis ad end with the couple in seperate bathtubs? Neither tub is hooked up to plumbing and there is no apparent dressing room. What is the deep meaning behind this? It escapes me. And lately I've only seen the black couple commerical aired. Did Eli Lilly find its target audience?
How about the message within the concern
for "en erection that last more than 4 hours...".
Who you gonna call?
"Uh, doc, I've got a little problem, well, not exactly..."
If one considers that the two bathtubs represent two testes and that the ramp leading up to them represent an erect penis, the image becomes more caracteristic of other Cialis ads.
