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Jackie Huba

February 28, 2007

New book excerpt

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Today, Brad Berens and the folks at iMedia are featuring an excerpt from our book.

The excerpt explains the four types of citizen marketers: filters, fanatics, facilitators and firecrackers. We have written about them on the blog before the book came out but the excerpt has much more about the people in each category.

Read the excerpt here.

Posted by Jackie Huba on February 28, 2007 | Permalink

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