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February 26, 2007
Tour bits: Boston
Last week on the book tour, I visited Northeastern University and Prof. Walter Carl's class on WOM, buzz & viral marketing. (That's Walter above with Jennifer Oles, his research assistant).
Walter is a prodigious academic who studies and teaches word of mouth. He is also the first professor to make Citizen Marketers required reading for a marketing class. He summarized our class discussion here.
Then it was on to the Boston HQ of Digitas. Jeff Flemings (above) hosted a great event for the digital agency that was recently bought by Publicis for a jaw-dropping $1.3 billion.
One of the more livelier topics we discussed was JetBlue and what it should do next. Most everyone agreed that the airline should use its new YouTube channel to provide regular video updates on their improvements and actions or start a blog since their current effort doesn't fly. More on the event here.
A big thanks to James Biggie and Lori Magno for your hospitality!
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I'm a grad student at Drexel. Our professor assigned Citizens for us to read. The class is called Tech. and Marketing the Arts. The book was a great read...thanks! I'd bet there are many profs assigning the book, if they aren't, they should be.
