Church of the Customer Blog
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March 26, 2007
Farewell to the fizz
Michael Marx has blogged religiously about Barq's Root Beer for two years and picked up some notoriety along the way. His mission: "keep the brand alive."
Now he's letting the blog go, he says.
Other blogs that reference Farewell to the fizz:
I noticed a few other citizen marketers exit the stage this month. Slave to Target may be a slave to Target, but not to her blog. She’s leaving citing time as the critical factor. Life in the Office (LITO), a great spot for you Office fans, was recently sold to an unknown party. Seems the author has a baby on the way and needs both the time and money to deal with the little bundle of joy to come. Makes me wonder… are we on the verge of a citizen marketer bubble?
While I don’t believe we are, I can’t help but look at the dot com boom to bust and see more than a few similarities…
Thoughts?
Perhaps someone gave him a can of A&W and now the Barq's project just seems so unimportant.
I don't think there's a bubble because even as others go there will always be people willing to spend there time as Citizen Marketers.
As someone who's involved in a project, I've had thoughts of selling or quitting altogether. Even though I love doing what I do, it's still a drain on time and right now free time is scarce. I think the main reason I keep doing it is because I love the community. They've become a part of my life and it would be hard to leave them behind.
At some point I know it will end but as to when that is, I can't say. It could be next month, it could be 10 years from now! I guess it's just a matter of figuring out whether you've accomplished your goals and if you've got anything left to contribute. Or maybe there's something else you want to tackle.
I think it's hard to maintain that level of passion over anything (other than say, your family) for an extended period of time. It's not that you stop loving the product, but life prevails. I used to collect Barbies because it was fun at a certain point - then my life changed, I had new priorities and, although I still take them off the shelf and look at them, I haven't bought a new doll in years. It was just time to move on. Blogging is so new, that "what happens next?" is happening now really for the first time.
