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April 20, 2007
A great focus
Christopher Buckley's new book, "Boomsday," is a great romp through the minefields of politics and PR, with heady attention given to grassroots organizing fueled by one rather sassy, sexy (and fictional) blogger.
Buckley's publisher is Twelve; the company includes its mission statement in the back of the book.
Twelve was established in August 2005 with the objective of publishing no more than one book per month. We strive to publish the singular book, by authors who have a unique perspective and compelling authority. Works that explain our culture; that illuminate, inspire, provoke and entertain. We seek to establish communities of conversation surrounding our books. Talented authors deserve our attention not only from publishers, but from readers as well. To sell the book is only the beginning of our mission. To build avid audiences of readers who are enriched by these works -- that is our ultimate purpose. But mostly we are about publishing Christopher Buckley.
I love how Twelve announces its mission with specifics, especially those that go beyond simply selling a book. If only more publishers, record labels, entrepreneurs or small businesses were this committed to their products and their creators.
Other blogs that reference A great focus:
» More on narrowing your focus and being specific from Business Sanity Blog
I wrote a couple of days ago about the importance of narrowing your marketing focus and being very specific in your marketing message. Today, I ran across a post by Ben McConnell on the Church of the Customer blog, speaking [Read More]
I just finished this book last week. Great read.
My only beef (and I'm not sure it's a real beef) is that I would love to have seen Buckley actually create the CASSANDRA blog, and some of the other web goodies mentioned in the book. Could have been a lot of fun.
