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October 30, 2007
Apple embraces citizen-made ad
Almost everyone knows of Apple's reluctance to embrace third-party applications for the iPhone.
That's why it's surprising the company has embraced this homemade ad from an 18-year-old British student for the iPod Touch. Apple turned it into a broadcast television ad (NY Times has more.)
Yeah, it's an ad. Yadda yadda.
But maybe, just maybe, it's a sign of a notoriously secretive and closed company opening up. There's no monopoly on good ideas.
Other blogs that reference Apple embraces citizen-made ad:
» Apple Using Community-Created Ads from The Fresh Marketer Blog
We all know that Apple has very little interest in opening up its iPhones to 3rd party developers. But the folks over in Cupertino have no problem with using a 3rd party ad for the phone -- that is, using a community-created video... [Read More]
» Does Apple really need an agency? from Digital Hive
Snaps to Jackie Huba of Church of the Customer for alerting us to this one (BTW if you call yourself a marketer and you don't know, love and worship Jackie you seriously need to have your head examined). Apple apparently [Read More]
I am amazed at the amount of content you provide....as a new blogger...I am most impressed with the level of information you share....thanks
It's a strange mix - a notoriously user friendly product produced by a company with a 'notoriously closed and secretive corporate style'. I would call it a 'cooler that thou' style. It obviously works, Apple is an almost surreal success story. Something I cannot fathom is the strangely unprofessional Apple retail experience, which seems to prevail through all its stores. When I set out to do my Made on a Mac presentation, be it Chicago, NY, or Sydney Apple stores, I was treated with a strange insouciance by the young hipsters manning the store. On two occasions I was double booked and no publicity was made of my talks, when I turned up with an audience no one had heard anything about me. As we stood around waiting for 2 hours the young manager threw up his hands and said, 'oh, let the poor girl give her presentation'.
Perhaps they want to keep the retail stores young and hip because that's what makes the cash registers go ka-ching. The stores are candy shoppe and fun to fondle with the goods. For real service I go to slightly less hipper-than-thou places like Tekserve in NYC, where I feel respected for being a 45 year old Macster.
I bumpeed into Nick Haley at the front of the queue for Leopard in the UK - a great guy and it was on the day when everyone covered this story!
theappleofmyi.com/blog/?p=1270
