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January 11, 2008
The good pirates
If you're a football fan, you haven't escaped seeing the YouTube-like Coors Light commercials that employ fake fans holding their cans of Coors (in a most improbable way) and ask dumb questions of actual coaches.
The gimmick is that the spots splice in the coaches' answers from their actual post-game news conferences. Funny premise, but most fell short of actual humor.
The commercials have succeeded, though, in inspiring a bevy of online copycats, precisely because it is an ode to amateur culture--mashing up actual footage with fake footage for humor. One of my faves features Pittsburgh Steelers coach Mike Tomlin. The Pittsburghese is dead-on funny.
Not a bad blueprint for future TV ads: pay homage to amateur culture, and amateur culture will return the favor, spreading word of mouth.
Amateur ad featuring Oklahoma State coach Mike Gundy [RSS readers click here.]
Amateur ad featuring Steelers coach Mike Tomlin [RSS readers click here.]
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That is very funny and I am from Oklahoma. I went to college at Oklahoma University, but my son that is a senior in high school maybe at Oklahoma State next year.
The first user generated video is hilarious and better than the television ads. Coors should air the one with Mike Gundy. Coors created an effective ad that stands out and has inspired copycats. I look forward to these ads because they are amusing and I am curious what they will come up with next.
PS
Thanks Jackie for visiting my blog. I'm currently reading Creating Customer Evangelists and it's great!
