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February 26, 2008
Need a business makeover?
We're involved with a project for national television show that's looking to profile a business in trouble and needs urgent advice. A business makeover, if you will.
Here are the requirements:
- A small business, with around $1 million in revenue
- Woman-owned, preferably
- Has multiple moving parts, i.e., at least several employees, plenty of visible customers, a well-known location in an American city, etc. For example, a salon, pet store, restaurant, catering service, etc.
- Has done OK, but recent financial indicators show the business is in trouble
- Is willing to be transparent to us and the audience about finances, revenues, challenges and problems, plus is open to making substantive changes to improve the business
- Would like free help from noted experts, plus the added benefit of national television exposure (no worries, it's nothing like Jerry Springer)
If this sounds like you, or a business you know well, email me (ben**at**benmcconnell.com) with details. The business can be located anywhere in the U.S.
Deadline for submission is fast -- 5 pm CDT, Thursday, Feb. 27, 2008.
Once the show is ready for airing, we'll share plenty of details.
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I would like to add something about The Terrible Towel:
The Terrible Towel is an idea created by Myron Cope, a broadcaster for the Pittsburgh Steelers (an American football team). Needing a way to excite the fans during a 1975 playoff football game against the Baltimore Colts, Cope urged fans to take yellow dish towels to the game and wave them throughout. Some Steelers players were unenthusiastic (notably linebacker Andy Russell who told Cope they weren't "a gimmick team"). Nevertheless, the stands were filled with yellow towels that day, and the Steelers always seemed to complete terrific plays when the towels were waving. The Steelers won that game 28-10, and Russell himself scored a defensive touchdown.
I love this idea for many, many reasons.
Hello...It is such a good posting...i like it very much.well done
Ok, I have to ask. Did this show about the business makeover ever air on tv? If so, what was the name of it. It would be interesting to know more about the details. Also, we might like to find out how to do a makeover for our business, which sells a lot of primarily Buddhist and Hindu related spiritual items. Thank you in advance.
