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February 05, 2008
Why Howard Schultz should blog
Surely if the TSA -- yes, the Transportation Security Administration -- can blog to help stem its sinking reputation, then Howard Schultz can, too.
John Moore makes a case for why it's a perfect time for Starbucks' CEO to keep employees and customers updated on his turn-around plans via a blog.
After all, Schultz will garner more support by talking about his work to everyone rather than just to Wall Street analysts.
[Hat tip on the TSA blog: Betsy Weber]
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Very good point - corporate blogs can generate good will. But conversely, there are blogs that don't garner customer support and may actually have a negative impact. This includes Bob Parsons' blog, which actually serves to alienate part of his customer base. I wasn’t a fan of GoDaddy’s Super Bowl ad, but it was Parsons’ blog that really incensed me. Any thoughts from others on that one?
You feature a chapter on Gerald Haman from SolutionPeople in your book (CCE)...
Hmmm...
He doesn't blog either :)
I'd love to see a post from you (unless I do it myself) of the most intriguing "blog-less" CEOs and high-profile-ers out there.
-Alister
