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September 02, 2008
SWOMfest: Live DJ, beer and the '80s
Here's some of the stuff we're announcing today for SWOMfest '08 to make our first-annual business conference unlike any other business conference:
- Pre-conference '80s party. SWOMfest '08 is during Halloween week, so we'll blind ourselves with costume party science on Wednesday, Oct. 29, the night before SWOMfest. The pre-conference party theme? The '80s. Bring your Devo energy dome and leg warmers. We'll have prizes for best costume. Then we'll adjourn to see the best '80s cover band ever, the Spazmatics.
- Live DJ. DJ Mel is a turntablist in the purest form of the art; the party rocker. Renowned as one of the most prolific djs in the business due to his wildly popular Rock the Casbah 80s parties, DJ Mel recently returned to Austin from a gig at Lollapalooza 2008 in Chicago. DJ Mel will be spinning all day at SWOMfest. Yup, a DJ at a business conference!
- Beer all day. The gonzo guys at Flying Dog Brewery will provide their spectacular craft brews THROUGHOUT the conference. Inspired by Hunter S. Thompson, with labels by renowned artist Ralph Steadman and a tagline of "Good Beer, No Shit," Flying Dog Brewery is a word-of-mouth case study all its own.
- WOM Weekend. There's more word of mouth stuff happening in Austin than you can shake a blog at. That's why we'll provide SWOMfest attendees a guide to the many fun and interesting things happening in Austin the weekend that follows SWOMfest, including Halloween on 6th Street, the Cathedral of Junk, Airstream Cuisine (yes, gourmet food out of trailers) and a 2,000-person version of the Thriller Dance.
People learn more when they're having fun, which is why SWOMfest will be unlike any other business conference. Register here before it sells out.
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It looks like such a great event but unfortunately I cannot make it. I'd love to see coverage/photos though! :)
Nick -- We'll have an event blogger, plus videos and photos. Won't be quite the same, of course, but should deliver a bit of the flavor.
I ran across your CofC blog just 30 min. ago, I felt an eerie feeling and I saw a light. I bought my ticket and I'm coming to the party, so save me a seat and some suds. I'm just north of Austin. Let me know if ya'll need any help putting on this shindig, neighbor. Good luck and smooth sailing.

