Ben McConnell & Jackie Huba


Church of the Customer Blog

« Your marketing mix | Main | Why customer rituals work »


Ben McConnell

September 15, 2008

Your marketing mix

Marketing mix sounds like it could be a box item on a store shelf.

Yet for some reason, that's the familiar term among marketing veeps and managers when it comes to thinking about the coming year. (And it's about that time.)

Here's a great Fishburne cartoon to print out and include in your plan if the boss insists on using the same ol' mix that just doesn't work anymore.

Tom_fishburne_marketing_mix

Posted by Ben McConnell on September 15, 2008 | Permalink

TRACKBACKS

Other blogs that reference Your marketing mix:

COMMENTS

Ahh, advertising. The best, and quickest, way to kill a bad product. Nice cartoon ref.

- Clay

Posted by: Clay Parker Jones at Sep 15, 2008 8:24:29 AM

this is just great. thanks for sharing

Posted by: jeremy at Sep 15, 2008 11:07:38 AM

Great way of getting the message across! hahaha!

Posted by: tri-win at Sep 15, 2008 3:46:23 PM

Very funny and clever cartoon.

Posted by: Max Entin at Sep 29, 2008 3:27:37 PM

Very funny, and very descriptive of the way most businesses operate.

Posted by: Josh Neumann at Oct 8, 2008 1:04:26 PM



SHARE YOUR THOUGHTS