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Jackie Huba

October 08, 2008

The word of mouth mayor

 

To support Austin's participation in Thrill the World, an attempt to break the world record for the largest synchronized “Thriller” dance on earth, Austin Mayor Will Wynn showed off his moves. Not bad for a tie-wearing politician.

Check out the video press coverage.

Being in charge sometimes means doing weird things to build enthusiasm for a program or rallying the troops. Mayor Wynn isn't afraid to venture out toward the weird to generate some word of mouth. It is Austin, after all. The weirder the better.

In his two terms, he has also:

  • Strutted down the runway in a revealing outfit to support a local clothing designer
  • Jumped off of a city bridge to help promote a local independent film
  • Dressed up like a zombie to support yet another local independent film

(Thrill the World Austin is one of the many things you can watch or participate in during SWOMfest's Word of Mouth Weekend. I'll be there doing the dance.)

Posted by Jackie Huba on October 08, 2008 | Permalink

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What a cool mayor! I'm going to take a wild guess and say that the guys at the Phillipino prison hold that record?

Posted by: Nick Stamoulis at Oct 8, 2008 7:53:25 PM

Ya' gott'a love his enthusiasm! He's got my vote!

Posted by: Kim Adams at Oct 9, 2008 4:06:25 PM

We did a "Thriller" event of our own last weekend. It was quite thril the world, but still pretty cool! You can check out the video from the event here: http://www.youtube.com/watch?v=PJaAgMxwCX4

Posted by: Nevermore2009 at Oct 10, 2008 10:27:06 AM

Hi! Thanks for the mention. We do have a pretty cool mayor, don't we?

Can't wait to see you at one of our Thrill the World events. Again, thanks for the link. -Indiana

Posted by: Indiana Adams at Oct 10, 2008 12:41:31 PM

Man, it's so cool to see a politician acting like a real human being. It's exactly the same when brands stop taking every cue from the focus groups and let their weird, true humanity shine through, warts and all.

Suddenly, people start connecting with them.

Posted by: Anonymous Ad Guy at Oct 16, 2008 2:08:02 PM

Man, it's so cool to see a politician acting like a real human being. It's exactly the same when brands stop taking every cue from the focus groups and let their weird, true humanity shine through, warts and all.

Suddenly, people start connecting with them.

Posted by: Anonymous Ad Guy at Oct 16, 2008 2:09:24 PM



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