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October 08, 2008
The word of mouth mayor
To support Austin's participation in Thrill the World, an attempt to break the world record for the largest synchronized “Thriller” dance on earth, Austin Mayor Will Wynn showed off his moves. Not bad for a tie-wearing politician.
Check out the video press coverage.
Being in charge sometimes means doing weird things to build enthusiasm for a program or rallying the troops. Mayor Wynn isn't afraid to venture out toward the weird to generate some word of mouth. It is Austin, after all. The weirder the better.
In his two terms, he has also:
- Strutted down the runway in a revealing outfit to support a local clothing designer
- Jumped off of a city bridge to help promote a local independent film
- Dressed up like a zombie to support yet another local independent film
(Thrill the World Austin is one of the many things you can watch or participate in during SWOMfest's Word of Mouth Weekend. I'll be there doing the dance.)
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What a cool mayor! I'm going to take a wild guess and say that the guys at the Phillipino prison hold that record?
Ya' gott'a love his enthusiasm! He's got my vote!
We did a "Thriller" event of our own last weekend. It was quite thril the world, but still pretty cool! You can check out the video from the event here: http://www.youtube.com/watch?v=PJaAgMxwCX4
Hi! Thanks for the mention. We do have a pretty cool mayor, don't we?
Can't wait to see you at one of our Thrill the World events. Again, thanks for the link. -Indiana
Man, it's so cool to see a politician acting like a real human being. It's exactly the same when brands stop taking every cue from the focus groups and let their weird, true humanity shine through, warts and all.
Suddenly, people start connecting with them.
Man, it's so cool to see a politician acting like a real human being. It's exactly the same when brands stop taking every cue from the focus groups and let their weird, true humanity shine through, warts and all.
Suddenly, people start connecting with them.

