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Ben McConnell

October 21, 2008

WOM about the race

Chances are you know about the Net Promoter Score, a tool that indicates a strong correlation between the total number of customers who'd recommend your company or product and your future revenue growth.

MotiveQuest is riffing on that idea with the Online Promoter Score, which samples online word of mouth to determine a future trend. They're showcasing their tool with the presidential race.

Candidate_online_promoter_score

To compile its numbers, the company says it monitors about 30,000 messages from 6,000 people each day from a few dozen political sites, parsing the positive from the negative.

What do you think: Will the percentages of online promoters on Nov. 4 correlate to within a percentage point or two of the general election outcome?

Posted by Ben McConnell on October 21, 2008 | Permalink

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Among those polled Obama is coming out ahead. You have to wonder how many people they're missing because they're not among the 6,000 surveyed.

Posted by: Paul (from Idea Sandbox) at Oct 21, 2008 11:48:39 AM

As is the case in most surveys that aren't conducted with scientific rigor. I'll make a mental note to report back and see how closely (or unclosely) the online promoters tracked by MotiveQuest correspond with the election's outcome.

Posted by: Ben McConnell at Oct 21, 2008 5:15:18 PM

Tom O'Brien here from MotiveQuest - we aren't actually polling anyone. We are just observing advocacy for the candidates in a wide range of web based conversations.

Happy to share more if you like.

Tom O'Brien
MotiveQeust LLC

Posted by: Tom O'Brien at Oct 21, 2008 5:42:48 PM

And I forgot - thanks so much for posting Ben.

TO'B

Posted by: Tom O'Brien at Oct 21, 2008 5:44:02 PM

Hi Guys. Here is some info about the rigor from our FAQs. Scroll down to the data section http://www.womma.org/blog/2008/10/tales-from-social-media-mistakes/

Posted by: David Rabjohns, Founder, MotiveQuest at Oct 22, 2008 7:57:02 PM

It looks like the steepest increase for Obama (and likewise the steepest decline for McCain) was in between the Bailout Bill Fails and the VP Debate. I'm guessing if you added the Katie Couric interview to the timeline that would be very telling.

Posted by: Tracy at Oct 23, 2008 2:58:19 PM

Thanks for commenting, Tom and David. Are you predicting any correlations between online promoters and the outcome of the election?

Posted by: Ben McConnell at Oct 23, 2008 3:43:12 PM

Great points, Tracy. To me, those were key markers in the race for both McCain and Palin.

Posted by: Ben McConnell at Oct 23, 2008 3:46:25 PM

Hi Ben:

Don't know why this popped back up on my reader this morning - but it did.

In fact we predicted the election day vote total to be Obama 53%/McCain 46% which is almost exactly what it was.

Blog post here:

http://tinyurl.com/6q7zoz

TO'B
MotiveQuest LLC

Posted by: Tom O'Brien at Dec 10, 2008 8:44:30 AM



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