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Jackie Huba

December 22, 2008

How to prepare for being laid off, the Warren Sukernek way

Warren Sukernek lost his job last week, another casualty of the faltering economy which has so far claimed many millions of jobs this year.

But Warren’s story stands out from the many millions. Warren has a sizable community of people helping him find a new position. Why? Because Warren didn’t wait for a layoff to start cultivating an account of goodwill. He’s been prolific on Twitter and our Society for Word of Mouth (SWOM) site, writing thoughtful posts about Twitter’s role in business and marketing. What he’s done is work certainly, and he hasn’t been compensated for it, but it could be said that his work has been a series of contributions toward a social capital account, which is already paying dividends.

Here’s Warren’s latest take on the support he’s received since blogging about his layoff.

If you’re employed, it’s not too late to start investing in a social capital account. Here’s how to be like Warren:

1. Blog. Share your knowledge about your work, or the tools you use. Warren’s passion is Twitter, the microblogging tool. He blogs about it here.

2. Tweet. Participate in the conversation on Twitter. It’s little surprise that Warren has over 2,000 followers on Twitter. He has posted more than 4,500 times on Twitter, sharing information and links with the community. Those are deposits toward social capital.

3. Join niche communities. Since joining SWOM, Warren has written 24 blog posts, participated in 8 discussions, and joined 4 groups. As a result, we often feature Warren’s insightful blog posts on the front page of SWOM, hopefully bolstering his credibility (not hurting it!)

If you want to learn more about Warren, check out his resume here.

Posted by Jackie Huba on December 22, 2008 | Permalink

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COMMENTS

There's an old cliche that says the best time to look for a job is when you have one. This post just emphasizes that point. You should always be networking and your resume should always be in order.

Posted by: Sharlyn Lauby at Dec 23, 2008 6:18:23 AM

Sometimes people do get laid off without a notice. In which case it gets a little tricky to be 'prepared'. Of course all who see this need to building up their social capital.

I have covered based on my experiences on steps to be taken in case one is laid off[1]

[1] http://maheshcr.com/blog/2008/12/25/how-to-handle-your-job-loss/

Posted by: Mahesh CR at Dec 24, 2008 10:10:10 PM

Something like %80 of jobs are not on sites like monster or careerbuilder. It's all about your network and finding those jobs that never get publicized. I think things like twitter and blogging have opened up such opportunity when it comes to developing your personal brand and giving yourself more opportunities everywhere.

Posted by: Jared O'Toole at Jan 2, 2009 3:45:24 PM

Nice post, really, but the reson I'm pinging is because one of your plugins is probably killing your Google Reader feed. Every & type sign is showing up on my greader, and I had the same problem too. There are issues with All-in-one-SEO +SEO Title tag that crop up occaionally and are a reasonably easy fix (and someone on twitter would love to help you solve this.)

If you don't use Reader, I don't know if it is wonky, but Reader most certainly is.

Posted by: genuinechris johnson at Jan 4, 2009 12:25:05 AM



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