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January 08, 2009
What is online authority, really?
Thanks to Mack Collier for the topic idea.
Apologies to Technorati and Jason Calacanis. Just having a little fun :)
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"Stay Classy, San Diego!" Gotta love the Terrible Towel cameo ;)
Ok, you've inspired me. I think the concepts of Influence and Authority need to be divorced to unpack this thing. I love the new talking head format.
http://www.virginiamiracle.com/2009/01/09/authority-vs-influence/
The point about authority driving action is very salient to this whole discussion. The popularity factor of social media is an easy metric but not always the one that will give you the best insight into how you can, or should, be using social media.
Nice discussion, thanks for tackling it.
Nice take!
I agree that authority probably has more to do with retweets and links than just followers. As mentioned, retweets (and links) are examples of "people who take your word and take action".
So, being popular doesn't necessarily mean you have authority. However, I guess there still is some positive correlation between the two. And, the narrower the topic you write about, more followers probably also means more authority. I assume the correlation is stronger for narrower topics.
Maybe that is implicit though, in the fact that a narrow topic by definition hardly can be very popular! =)
I would agree that a "re tweet" has some level or authority attached to it but not a much as as writing a book, and selling a million copies, or people doing things, changing things based on your advice as Ben indicated. Therefore there are degrees as with everything.
Wow, thanks for the kind words! You two are, of course, authorities and refreshingly engaging ones at that.
The terrible towel, now that's a different story.
I think you're ready for your in-flight segment now.
