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February 17, 2009
Getting geeky with SWOM
We try not to tout the Society for Word of Mouth too often here, but we've been busy oompah loompahs the past few months with its nearly 2,000 SWOM members, helping them build word of mouth into the DNA of their organizations.
Here are five SWOM things worth knowing about:
- Discussions on topics such as the art of the handwritten note and affordable word of mouth ideas.
- Blog posts on a big variety of topics, such as how internal WOM from employees can affect your business and how to attract new customers in a bad economy.
- More than 70 special-interest groups, like Swomies in Washington, DC and Austin, or the Small Business & New Media group and the Swomies in the Restaurant Business group.
- A how-to webinar series. The next session is "How to Measure Customer Recommendability with the Net Promoter Score" (a few seats remain). Next week it's "Understanding How Buzz Spreads" with the dean of buzz, author Emanuel Rosen. There's an archive of previous webinars, too.
- My Swomi Board. It's a group of five peers who meet via teleconference once a month for six months to help one another build word of mouth into the DNA of their companies. No idea, challenge or problem is too small, or too big, for Swomi Board members.
If you haven't already, join us. It's free.
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