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Jackie Huba

March 04, 2009

Heinz Ketchup's "super" packaging

Steelers-six-pack

Pittsburgh-based Heinz just announced the availability of a Steelers Super Bowl Six-Pack to commemorate the team's record-setting sixth Super Bowl win. Nice way for an unsexy product (ketchup) to create buzz and drive sales.

There's no recession when it comes to making special-edition items for your hardcore evangelists.

Posted by Jackie Huba on March 04, 2009 | Permalink

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I'll bet the ketchup package goes over better than the Boston Baked Beans promotional three-pack:

"True Champions Repeat"

Posted by: Ike at Mar 5, 2009 8:23:21 AM

That bean campaign didn't pass the smell test.

Posted by: Ben McConnell at Mar 5, 2009 1:45:04 PM

The agency that did that is out of Pgh. the Smith Brothers, good guys, very creative, as this packaging indicates

Posted by: marc at Mar 5, 2009 3:46:29 PM

I think this marketing campaign is much sexier than green or purple ketchup.

Posted by: Ben at Mar 6, 2009 10:32:34 PM

Nice to see sum new styles of ketchup packaging. Old trendy style of packaging hasn't much attraction. First impression for the product mostly depend upon the way it look and packaging is one of the main key of marketing. If anyone want to make some attractive packaging for their products then visit site http://www.abc-packaging.com

Posted by: Ronnie Williams at Apr 9, 2009 1:38:52 AM