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March 18, 2009
Fly higher, faster
A few months ago, I gave a company developing one of the coolest ideas ever -- a flying car -- some advice (or grief) about its boring brochureware website. There were too many hurdles just to see the dang thing, and it turned out most pictures and videos were of computer models.
The update is that, Terrafugia, recently demonstrated its flying car in action. Even better, its website is now plastered with photos and videos of the actual car. Good start.
Here's the video:
Here are two more ideas to make this idea spread:
- Put the YouTube video of your inaugural flight on your home page, front and center, along with the code for people to embed it in their blogs. Evidence, evidence, evidence. Plus, if you give people the tools to spread your news, the true believers will build your network.
- Create a giant "Sign up!" button on the front page that makes it easy for people to join your journey. Call it something like the personal aircraft revolution. We're not buying a flying car, we're buying a transportation lifestyle. Then put my name on the list.
The bigger point here is that companies put unintentional hurdles in their way by being too protective. The age of word of mouth and evangelism means openness, literally and figuratively.
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I cannot agree more, actually I wrote a similar post weeks ago
Edward
Frontier Blog - No one ahead, no one behind
http://www.hwswworld.com/wp
To give up now on the auto industry would be to condemn the American economy at one of its most vulnerable periods in our economic history to a degree of further hurt, and the American people deserve better. Part of the recovery plan isn't an explanation why the money wasn't just given to the American People, to decide how best to use the payday loans their leaders made out themselves. In the effort to save our homes, many of us have turned to payday loans instead of traditional short term loans from banks that no longer will lend to the people that paid for their bailout to begin with.
