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April 27, 2009
A fun ad, for real
If TV pitchman Ron Popeil has taught creators of TV commercials anything, it's be entertaining.
So the makers of SlapChop, the kitchen tool advertised endlessly on late-night TV (here's why it must advertise), might have been given the gift of a longer lifespan thanks to a citizen marketer-created video/song remix.
If I saw this "ad" during my late-night viewings of the Tennis Channel, I'd turn the sound up, not down.
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I swear Vince could sell a KKK membership to Malcom X!!! The guy is just damn good at whatever it is you want to call what it is that he does...
People are drawn to fun. They like to be entertained and engaged.
These guys can teach us how to design our web experiences, if we will but pay attention.
I love this commercial remix. It really would be an attention-getter just because it is so different. At the same time the original message is still there. You may have uncovered the next marketing trend!
isn't this a no brainer? isn't push marketing coming to an end? creative has to earn the right to exist. the idea that we as marketers can make the usual crap. let's be honest lee clow was right 90% of what we make is blah, to put it mildly. how does this post ad value?
Thanks for sharing that. Very cool. Plus, I was a huge Breakin' fan in he early '80's and must have seen that movie twenty times. Thanks again.
A very fun ad. Thanks.
I wish they would have slipped in one of the clips from Breakin' that had JC Van Damme dancing in the background. Or, maybe it's better they didn't.
That's awesome... rad even. Makes me want to drag the cardboard out to the driveway, put on my roll-down pink converse shoes, tight roll my Jordache jeans, and bust a dope move. But I'd probably hurt myself.
Anyone hear about Vince getting arrested a couple weeks ago for beating up a hooker? I can't help but think different about the guy after I heard about that. You never heard of Anthony Sullivan or Billy Mays beating up a hooker.
sickitty sickitty slap-CHOP!
I didn't find that to be too convincing. I can't really believe that this is a good example of customer communications. If you want to communicate then you have to be more authentic.