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December 15, 2009
Create a 1-page strategic plan
A strategic plan has a better chance of being successful when it's easy to understand, easy to find, and easy to share.
That's why after we create longer-form strategy documents for social media or customer evangelism planning, we convert them into 1-page infographics. The word-driven complexity of a strategic plan is easier to comprehend when it's displayed graphically. We've found the one-pager to be a convenient way to keep everyone in a group or a team on the same page -- literally and figuratively.
One-page strategic plans like this can be printed on an 8 1/2 x 11 sheet of paper, tacked to a wall, put in the front pocket of a binder or sent easily via email. Each component is color-coded into a group, and every component has a parent component to guard against orphan tactics or strategies.
The plan above is for a fictitious company. Click on the graphic to see a larger version.
(For an explanation of how we define objectives, goals, strategies and tactics in a strategic plan, see my last blog post.)
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I do, most sincerely,hope that a lot of business people read this one page idea. The cumulative amount of time wasted by the business community on wading through turgid, often meaningless documents is legend.
Good luck, and thank you for your wisdom.
Something about the post reminds me of the opposite of the corporate story of Darren Aronofsky's Requiem for A Dream. The plan is simple and yet thought-provoking. And it couldn't be made simpler.
Something about the post reminds me of the opposite of the corporate story of Darren Aronofsky's Requiem for A Dream. The plan is simple and yet thought-provoking. And it couldn't be made simpler.
