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June 02, 2010

OGST visually explained

If you're a fan of OGST -- Objectives, Goals, Strategies and Tactics -- then this visual explainer that Paula Hansen of Chart Magic drew during my talk last month at the Social Commerce Summit is a handy way to explain it to colleagues.

Posted by Ben McConnell on June 02, 2010 | Permalink

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What an awesome tool! Thanks

Posted by: Laura Lorenz at Jun 3, 2010 8:06:48 AM

Stumbled across this thanks to Mitch Joel. Simple, effective, well laid out plan. Definitely will share with others. -quick side note the font size in the comments text field seems a bit tiny, just an FYI.

Posted by: Blaine Rumsey at Jun 12, 2010 9:02:24 PM

this website is good, you can go and see it.
http://www.shoes4world.com/

Posted by: shoes4world at Jul 13, 2010 10:01:39 AM

I wonder if this is a cultural thing but in the southern hemisphere countried I have worked in, OBJECTIVES have always been the measured outputs and goals have been considered more 'macro'?

Posted by: Dennis at Mar 20, 2011 3:42:11 PM

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