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January 14, 2011
How to plan your social engagement success
The third of three posts
As you plan for the year ahead, it's time to consider how social media will change your company or brand in 2011.
Recently, we (Ant's Eye View) unveiled the Social Engagement Journey. Our creation of the Journey is based on having worked with some of the world's leading brands and understanding their challenges in becoming a socially engaged organization. We have observed that the Journey encompasses five stages of how the organization is operating internally as well as externally by connecting with customers.
Success in the Journey first means understanding your company's current stage. We've produced a self-assessment you can use inside your company to determine your stage. While the assessment will give you a stage "score," its real value may be as a discussion catalyst with your team.
Click on the document image below to see/download the assessment. Feel free to print it, share it with colleagues or post it on other sites. This post provides more background about the Journey's five stages and their typical activities.
Let us know in the comments where you reside!
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A lot of folks forget that what made Dell great in the 90's was their website. It was simple, in-depth and was actually fun to use for geeks who wanted their own custom laptop or PC.
In the late 90's to early 2000's I noticed that Dell did something even before Amazon did - they allowed customers to post comments - even negative ones - about the products so customers could get fully transparent feedback before they purchased. BOLD move but hey - isn't that what Church of the Customer is all about? Kudos Dell!
Interesting test, thanks for sharing. I wonder how many companies will find themselves on stage 5.
Luv to see Social Media proven to work.
I think before you jum in, you need to know what is the goal for you and your company with SM.
More sales? customer support etc..
Once you know what you want, then it is time to dive in and out the work in.