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April 01, 2011
How to buy and sell fans and followers
It's a lot of work to build a fan base for any person, company or brand. There's listening, ongoing conversation, support, empathy... so much work. We've been thinking there must be a simpler way.
Today, my colleagues at Ant's Eye View are proud to announce FanAuction, a marketplace for buying and selling fans and followers for your social media channels. We've been working on it in stealth mode for some time and the results are astounding: Our beta testers have been buying fans by the millions and adding them to their Facebook fan pages and Twitter accounts in minutes.
The work I've done on FanAuction with my colleagues Chris Carfi and Steve Alter has proven beyond any doubt that free markets will solve every problem imaginable, including how to buy and sell people. I'm a convert!
The diagram below explains how FanAuction works. The announcement (with more details) is here.
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Love it. I'm in!
Happy April Fool's.
I'm laughing on the outside to hide the part of me cringing on the inside that knows there are people looking at this chart saying, "Hmm, we should do that!"
Ahhhhhh, April Fool’s Day! I must say I agree with Michael, that I, too, am cringing on the inside knowing some fool is thinking “we should do that.”
My momentary outrage was quickly tempered when I looked at the calendar. Nicely done.
Almost got me Ben. If figured it had to be an April Fools after thinking "there's no way Ben would be ok with this."
Hilarious! The sad part is there are some sites that actually do almost the same thing.
Too Funny!! I kept re-reading the title, thinking "this can't be right" I have to admit you got me. Finally realized that it is April first. Well done!!
We're just about ready to announce our 20 billionth fan bought and sold.
Enjoyed collaborating with all you Ants in preparation for today's announcement!
Thanks to my RSS reader April Fools Day now goes to April 3rd!
haha one hell of a mind map to follow there. Sad part I could see someone really trying this
Do I have to pay extra for Raving fans?
Yup. That'll be part of FanAuction's Gold Executive Premium Platinum service.
Fantastic post! The sad thing is, you're right, there are people jumping up and down loving this idea. The best way to grow online popularity though is to deliver good products and great service. As this piece (http://www.upyourservice.com/learning-library/customer-service-toolset/perfect-lives) points out, smart customer service changes can and will grow a business.
I like how this reinforces that real raving fans, can't be bought.