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September 28, 2011
Where do most people talk about brands?
If you said Facebook or Twitter, i.e. social media, you would be incorrect.
With all the (continued) hype about social media, it's still in face-to-face conversations where people discuss products and services the most.
As you can see from this survey, even mobile and landline phone conversations (ear-to-ear?) rank very high.
Lesson for marketers: have an integrated approach to your marketing efforts. Leverage the visual advantages of online with the passionate persuasion of the human voice offline.
Hat tip to Tom Frisby of Czarnowski for the eMarketer chart.
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It would be interesting to break down face to face, to see how much of the brand conversation happens in store, from other customers, with sales associates, store managers, or store owners. Retailers are the best advocates for brands.
Now while I do personally believe that people do talk face to face about businesses I believe more people talk about them through social media or through sms. I mean after all when you just had a great service and your friends and family are not around you how are they going to find out? It would be through social media or sms. That is just what we have found though our experience. I would love to know where those stats came from. I mean personally I do not know anyone that talks about brands and everything more face to face than they do in social media.
Will, the stats are from a study by Colloquy. They surveyed the general populations on what vehicles people use to talk about brands. You can download the entire survey here: http://www.colloquy.com/NewWP-MA-031811.htm
Interesting to see these statistics. Thanks for this article!
I have been learning marketing but I am very reluctant to market on a site lik efacebook that is mostly a sochial site. It is not really why friends go to the site and it makes me think of the times when people used pop ups for a while until folks would no longer go online and have stuff cramed in their faces me included. My take is leave well enough alone.
