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October 17, 2011
14 new statistics about word of mouth marketing
The Word of Mouth Marketing Association (WOMMA) has a neat infographic detailing the latest stats about word or mouth marketing, online and offline.
Note: the WOMMA Summit is coming up November 16-18 in Las Vegas. It's a great conference to learn the latest WOM marketing techniques from leading brands and agencies.
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Interesting statistics - I tend to count in person brand testimonials as more credible. For instance, at a party one hears about food preferences and restaurant choices. Those are the most memorable.
Very creative graphics, Jackie. Much nicer than the usual bar graphs and other boring standards. :) Interesting stats, too.
Thanks Jackie! As usual, its credibility would be much improved for a link to original studies. I blogged about it and will mention on our linkedin page.
Jackie, thanks so much for sharing these great stats from the WOMMA! It's nice to know that person to person word-of-mouth recommendations still drive the most purchases. Richard Shapiro, The Center For Client Retention
Great stats Jackie! Very interesting / good to know.
Great information! If it's time to build those referrals, it's also time to focus on service to earn them. This video offers advice for making that happen: