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October 17, 2011

14 new statistics about word of mouth marketing

The Word of Mouth Marketing Association (WOMMA) has a neat infographic detailing the latest stats about word or mouth marketing, online and offline. 

Source: WOMMA

Note: the WOMMA Summit is coming up November 16-18 in Las Vegas. It's a great conference to learn the latest WOM marketing techniques from leading brands and agencies.

 

 

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Posted by Jackie Huba on October 17, 2011 | Permalink

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Interesting statistics - I tend to count in person brand testimonials as more credible. For instance, at a party one hears about food preferences and restaurant choices. Those are the most memorable.

Posted by: Suzanne at Oct 17, 2011 6:03:36 PM

Very creative graphics, Jackie. Much nicer than the usual bar graphs and other boring standards. :) Interesting stats, too.

Posted by: Elaine Fogel at Oct 18, 2011 1:21:02 AM

Thanks Jackie! As usual, its credibility would be much improved for a link to original studies. I blogged about it and will mention on our linkedin page.

Posted by: Simon Rees at Oct 18, 2011 5:37:01 AM

Jackie, thanks so much for sharing these great stats from the WOMMA! It's nice to know that person to person word-of-mouth recommendations still drive the most purchases. Richard Shapiro, The Center For Client Retention

Posted by: Richard Shapiro at Oct 20, 2011 8:03:19 AM

Great stats Jackie! Very interesting / good to know.

Posted by: April Neylan at Oct 20, 2011 6:31:36 PM

Great information! If it's time to build those referrals, it's also time to focus on service to earn them. This video offers advice for making that happen:

http://www.upyourservice.com/video-theater/how-do-you-build-and-sustain-a-superior-service-culture

Posted by: Julie-Ann at Oct 23, 2011 5:38:24 PM

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