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October 14, 2011
How Nordstrom creates word of mouth around the holidays
Retailers are scheduling holiday promotions earlier than ever this year, including Costco which started selling Christmas items on September 1. Nordstrom has a long tradition of bucking this trend and promoting their holiday wares after Thanksgiving.
Result: people talk about this suprising stance offline and online. (This sign is from 2009 but it is getting alot of play on Twitter and Facebook recently).
Lesson: To create word of mouth, zig when the rest of your competitors are zagging.
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Or just "do the right thing"! Zigging by doing something annoying won't get you the kind of buzz you want!
I wish all retailers would follow their example.
Jackie, another fabulous post! I totally agree. Thanksgiving is such a wonderful holiday and life moves too quickly as it is...to just include it as part of the Holiday Season. Kudos to Nordstrom! Richard Shapiro, The Center For Client Retention
Nice to see this by a major retailer. We have enough stress with Thanksgiving around the corner and trying to get ready for families and football. The constant barrage of reminders that Thanksgiving is just getting us warmed up is a little overwhelming. Like April said, I wish more retailers would follow suit.
