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August 27, 2012
5 types of social media strategies
The awesome marketing cartoonist Tom Fishburne's commentary on social media strategies:
It's important to consider not just the merits of social media in general but also how social media can be used in particular. Social media is not a magic bullet. It’s an enabler. Social media won’t make an antisocial brand suddenly social. But it can facilitate and amplify the role that brands play with their audiences.
Which strategy are you employing?
TweetOther blogs that reference 5 types of social media strategies:
Very often the importance of social media in creating fashion is overated.
Not only is this too true - but when someone does follow the last strategy, they are inundated with self-promotional comments. There's nothing more fun that asking "How can I help you achieve your goals" and hearing "Read my ebook on social media" and "I wrote a post on that very subject- check it out at...."
Conversation has, for the most part, left social media and it has been replaced with push messaging (the other 4 strategies listed above).
Great piece!
Best, Pat
In the RSS feed version of this post the Tweet button doesn't work, it just shows a blank Twitter box. When you come to the webpage the Twitter button works fine. FYI
Thanks Muskie! I'll take a look.
Nice one... I think I'll go all too rare. I wonder who made it to that quadrant though.
